Privacy Policy

Effective Date: September 19, 2026
Last Updated: September 19, 2026

Riders First LLC (“Riders First,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how Riders First collects, uses, stores, protects, and shares information when you use our websites, course registration system, Rider Portal, motorcycle training programs, communications, and related services.

This Privacy Policy applies to Riders First websites and digital services, including riders-first.com, our public registration system, Rider Portal, and other Riders First systems that link to this Policy.

Information We Collect

Depending on how you interact with Riders First, we may collect:

  • Name

  • Email address

  • Telephone number

  • Mailing or residential address

  • Date of birth

  • Driver’s license information

  • Course selections and registration information

  • Rider Profile information

  • Attendance and course-completion information

  • Waivers and electronic signatures

  • eCourse completion information and uploaded certificates

  • Motorcycle or training information when applicable

  • Payment and transaction information

  • Discount, credit, refund, or fee information

  • Communications with Riders First

  • SMS consent and opt-out information

  • Technical, security, device, browser, and system information

  • Other information you voluntarily provide to Riders First

We seek to collect only information reasonably necessary to operate our training programs, provide rider services, maintain required records, process transactions, communicate with riders, protect our systems, and comply with applicable requirements.

Registration and Rider Profiles

When you register for a Riders First course, we may create or associate your registration with a permanent Rider Profile.

Your Rider Profile allows Riders First to maintain accurate training and registration records across multiple courses and interactions.

Information associated with your Rider Profile may include contact information, date of birth, driver’s license information, registration history, attendance, course results, waiver status, eCourse status, payment history, and other information needed to administer Riders First programs.

We use safeguards designed to prevent unauthorized access to another rider’s profile or registration.

When identity information cannot be matched reliably, Riders First may route the registration or requested change for authorized staff review rather than automatically combining or modifying Rider Profiles.

Date of Birth and Driver’s License Information

Riders First may collect your date of birth and driver’s license information when reasonably necessary for rider identification, registration requirements, training records, eligibility verification, duplicate-profile prevention, state or program requirements, or other legitimate operational purposes.

Driver’s license information and other sensitive identity information are subject to additional access controls and security protections.

Riders First does not intentionally expose full driver’s license numbers or sensitive identity information through public webpages, text messages, email links, or ordinary administrative displays.

We may use protected server-side matching methods to determine whether registration or identity records correspond to an existing Rider Profile without displaying the underlying sensitive information.

Payments and Financial Information

Riders First uses third-party payment providers, including Stripe, to process applicable online payments.

Riders First does not intend to store complete payment-card numbers, card verification values (CVV), or other full payment credentials within the Riders First platform.

Payment providers may collect and process payment information according to their own privacy policies and security practices.

Riders First may maintain transaction records necessary to document charges, discounts, fees, credits, adjustments, refunds, partial refunds, disputes, chargebacks, reversals, and other financial activity related to a rider’s registration.

These records may include transaction amounts, payment status, provider transaction identifiers, timestamps, and related registration information.

Waivers, Signatures, and Uploaded Documents

Riders First may collect electronic waivers, acknowledgements, signatures, certificates, and other documents required for participation in a training program.

These records may be associated with your registration and Rider Profile.

Uploaded and generated documents are intended to be stored using private access controls and made available only to authorized users with a legitimate need to access them.

Riders First may retain signed waivers and related records as part of the permanent training or Rider History record where appropriate.

eCourse Records

Certain Riders First courses may require completion of an online eCourse or submission of an eCourse completion certificate.

Riders First may collect and maintain information regarding:

  • Whether an eCourse is required

  • Completion status

  • Certificate information

  • Uploaded completion documentation

  • Review or approval status

  • Relevant completion dates

This information may be used to determine course readiness and whether required pre-course tasks have been completed.

Email Communications

Riders First may use your email address to send communications related to:

  • Registration confirmations

  • Rider Portal access

  • Authentication and account security

  • Password recovery

  • Course requirements

  • eCourse requirements

  • Waivers

  • Schedule changes

  • Course reminders

  • Rescheduling or cancellation

  • Training records

  • Customer service

  • Other legitimate Riders First operational communications

Certain account-security emails may contain time-limited authentication information. Riders First uses security controls intended to protect these communications and related credentials.

SMS and Mobile Information

Riders First offers optional SMS course notifications.

If you affirmatively opt in, Riders First may send transactional text messages concerning your:

  • Registration

  • Course requirements

  • Attendance confirmation

  • Rider Portal

  • eCourse or waiver requirements

  • Schedule

  • Location

  • Course reminders

  • Rescheduling or cancellation

  • Important operational or course-specific updates

Message frequency may vary. Standard message and data rates may apply.

SMS consent is optional and is not required to register for a Riders First course.

You may opt out of Riders First SMS messages at any time by replying STOP.

For assistance, reply HELP.

Where permitted under the applicable consent rules, replying START may restore SMS notifications after a previous opt-out when valid prior consent exists.

Riders First maintains records of SMS consent, opt-out requests, and related messaging preferences as necessary to honor your choices and document compliance.

Mobile Information and SMS Consent

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.

Riders First will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that messaging campaign.

We may share information necessary to provide SMS services, including your telephone number or SMS consent status, with service providers that help Riders First provide and operate the messaging service, including messaging-platform providers, telecommunications carriers, and vendors assisting with message delivery.

Text-messaging originator opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.

Cookies and Technical Information

Riders First websites and digital services may collect technical information necessary to operate, secure, diagnose, and improve our systems.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Date and time of access

  • Application or system events

  • Authentication and session information

  • Security and error information

  • Pages or functions accessed

  • Other similar technical information

We may use cookies or similar technologies when reasonably necessary for authentication, security, session management, preferences, functionality, analytics, or system operation.

We do not use technical information to infer sensitive rider characteristics for course eligibility or Rider Profile reporting.

How We Use Information

Riders First may use personal information to:

  • Process registrations

  • Maintain Rider Profiles

  • Administer courses

  • Determine course readiness

  • Maintain training and attendance records

  • Process payments and financial transactions

  • Provide Rider Portal services

  • Verify identity

  • Prevent duplicate or fraudulent registrations

  • Provide customer service

  • Send authorized email and SMS communications

  • Maintain waivers and training documentation

  • Manage rescheduling, cancellations, and course changes

  • Protect Riders First systems and information

  • Investigate technical or security problems

  • Maintain audit and transaction records

  • Comply with applicable legal, regulatory, contractual, program, or safety requirements

We do not use personal information for purposes materially unrelated to the reason it was collected without an appropriate basis for doing so.

Indiana Bureau of Motor Vehicles and Ride Safe Indiana

Riders First is an approved motorcycle safety training provider participating in Indiana’s Ride Safe Indiana program.

As part of administering motorcycle training programs and applicable endorsement or program requirements, Riders First may provide certain rider, registration, attendance, course-completion, testing, or related information to the Indiana Bureau of Motor Vehicles (BMV), Ride Safe Indiana (RSI), or other authorized state systems or personnel.

Information provided may include information reasonably necessary to identify the rider, document participation or course results, verify successful or unsuccessful completion, satisfy program reporting requirements, or support applicable motorcycle endorsement processes.

Riders First limits these disclosures to information reasonably necessary for authorized program administration, reporting, verification, or other applicable legal or governmental purposes.

Information provided to the Indiana BMV or Ride Safe Indiana is subject to applicable state and federal requirements and the privacy, records-management, and information-security requirements governing those agencies.

Sharing information with the Indiana BMV or Ride Safe Indiana for authorized motorcycle-safety program administration does not constitute selling or sharing a rider’s mobile information or SMS consent information for marketing or promotional purposes.

Service Providers

Riders First uses service providers to operate portions of our business and technology platform.

Depending on the service, these providers may include companies that provide:

  • Cloud hosting and database services

  • Authentication

  • Payment processing

  • Email delivery

  • SMS and telecommunications services

  • Website and application hosting

  • Security and monitoring

  • Document storage

  • Software development and infrastructure services

These providers may process information only as necessary to perform services for Riders First and subject to their applicable agreements, privacy practices, and legal obligations.

Riders First does not authorize service providers to use riders’ SMS opt-in information for their own marketing or promotional purposes.

Information Sharing

Riders First may disclose information when reasonably necessary:

  • To service providers supporting Riders First operations

  • To payment processors

  • To communications providers

  • To government or regulatory entities when required

  • To training-program partners when necessary for authorized program administration

  • To law enforcement or other authorities when legally required

  • To protect the rights, safety, security, or property of Riders First, riders, staff, or others

  • In connection with a legitimate business transaction, subject to applicable legal requirements

  • To the Indiana Bureau of Motor Vehicles, Ride Safe Indiana, or other authorized government programs when necessary for motorcycle-safety program administration, course reporting, rider verification, or endorsement-related purposes

Riders First does not sell personal information for monetary compensation.

Regardless of the circumstances described above, mobile information and SMS opt-in or consent information will not be sold or shared with third parties for their marketing or promotional purposes.

Data Security

Riders First uses administrative, technical, and organizational safeguards designed to protect personal information.

Depending on the information and system involved, safeguards may include:

  • Authentication

  • Multi-factor authentication for privileged staff

  • Role-based access controls

  • Database access controls

  • Private document storage

  • Encryption or protected handling of sensitive information

  • Server-side authorization

  • Audit records

  • Security monitoring

  • Credential management

  • Backup and recovery controls

  • Software and security testing

No electronic system can be guaranteed to be completely secure. Riders First therefore evaluates and improves its security controls as appropriate.

Data Retention

Riders First retains information for as long as reasonably necessary for the purposes for which it was collected and to satisfy legitimate business, training, safety, legal, contractual, accounting, security, dispute-resolution, and recordkeeping needs.

Retention periods may vary by type of information.

Certain records, such as training history, signed waivers, financial records, security records, consent records, and audit history, may be retained for longer periods when necessary to preserve an accurate historical record or meet applicable requirements.

When information is no longer required, Riders First may delete, anonymize, archive, or otherwise securely dispose of it as appropriate.

Your Choices

Depending on the information and circumstances, you may be able to:

  • Review information through your Rider Portal

  • Update certain contact information

  • Request correction of inaccurate information

  • Manage certain communication preferences

  • Opt out of SMS by replying STOP

  • Contact Riders First regarding questions about your information

Some information cannot be immediately changed or deleted when Riders First must preserve an accurate training, financial, waiver, security, audit, or legal record.

Requests involving identity-sensitive information may require verification before Riders First makes a change.

Minors

Riders First may provide eligible training programs to minors where permitted.

Additional parent or legal-guardian consent, waivers, identification, or authorization may be required for participants under 18.

Riders First handles minor-related information only as necessary to administer the applicable training program, satisfy waiver or authorization requirements, and maintain appropriate records.

Third-Party Websites and Services

Riders First websites and communications may contain links to third-party websites or services.

Those third parties operate under their own privacy policies and practices. Riders First is not responsible for the privacy practices of independent third-party websites or services.

Changes to This Privacy Policy

Riders First may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the Last Updated date at the top of this Policy.

Material changes may also be communicated through our website, Rider Portal, registration system, email, or other appropriate means.

Changes to SMS consent language or other version-controlled disclosures may be separately recorded so Riders First can preserve the wording that applied when consent was provided.

Contact Riders First

If you have questions about this Privacy Policy, your personal information, or Riders First privacy practices, please contact:

Riders First LLC

Website: riders-first.com

Additional contact information is available through the Riders First website.